(Sorry for this blurry photo.) The human face is often used in ads to capture the reader's attention. The "Mr. & Mrs. Smith" angle of this man's body directs the reader's eye downward toward the phone number. Too bad the letterspacing there isn't the greatest.
The leg points to the number and the knee points to the cluttered text. They focused to much on the bodys curvature rather than focusing on the text placement. I would of used a photograph with better body positioning. And focused on the texts being aligned correctly!
ReplyDeleteArt Beltran
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ReplyDeleteI do like how the body directs the eye to the number, and yes the letter spacing isn't the greatest.
ReplyDeleteWhy would you put a person who has a smile on there face when talking about Gout? Gout is inflamation of the big toe and things. This guy is standing on one foot. I would think that would hurt, A LOT! That is beside the point though. The letter is bad. I would've used a different pic right off the bat. It sucks. The only the good thing about the ad is the small picture on the side of the ad.
ReplyDeleteOverall, this ad had a good intention; it tried to remove itself from the basic all type yet making itself informational. When it comes to the main text, however, I'm sure that by spending more time the words could all have looked better-spaced from the edge of the image.
ReplyDeletethis an interesting ad because it shows some of the rules of advertising. In this case, they used the man's posture to lead to the phone number which at the same time connected people with the movie Mr. and Mrs. Smith. they emphasized more the graphics than the type the get the message across. talking about the face expression of the man it works well because it means that the service works and it's more appealing than seeing a man in pain.
ReplyDeleteclaudia enriquez
besides the spacing the ad couldnt deliver the messege of a clinic any better
ReplyDeletei really didnt notice until you mentioned it. yes my eyes left gout to the person noticed the smiths then hit the number. the other thing i noticed is that the logo isnt to big but the message is pretty clear(well blurry. about the letter spacing what exactly is so bad? it's a little off
ReplyDeletetest
ReplyDeleteTrue, the spacing isn't atrocious… it could just use some fine-tuning. Space between (949) and 7 is too open, and the spacing around the 3-1 area isn't even.
ReplyDeleteYou each earned EXTRA CREDIT.