Observing Walmart

First observe Walmart's packaging for their generic, store-brand products. Leave your comment below. Critique their updated look… is it eye-catching? Does it grab your attention and make you want to buy?

Click here to go to UnderConsideration's blog to see if others agree.

And here's Spam's packaging…

Observing Logos

Jordbruks verket: Another logo to observe, from www.brandsoftheworld.com.

Can you guess what these logo are for? Yes, some are obvious.





































































Now that you've designed a logo, here's your chance to critique others. Leave a comment about these logos for EXTRA CREDIT. Your comment should sound like you actually studied these logos. Use your personal checklist that you created from the "What makes a good logo" Powerpoint presentation. (Is it simple, bold…?)

Observing Creative Typography

Check out this website http://www.johnlangdon.net/ambigrams/ for some amazing typography called "ambigrams." Some are easier to read than others, and you do have to use some imagination to see the hidden word, but they're stunning nonetheless and very interactive for the reader. Something to consider when designing logos or t-shirts.

Observing Ads 1

(Sorry for this blurry photo.) The human face is often used in ads to capture the reader's attention. The "Mr. & Mrs. Smith" angle of this man's body directs the reader's eye downward toward the phone number. Too bad the letterspacing there isn't the greatest.

Observing Ads 2

Quick, what store is this for? In a newspaper full of articles and ads, this small ad could get lost. If it takes longer than 1-2 seconds to find the logo or store name, then you've already lost the reader…and their business.

Observing Ads 3

How are these small b/w ads capturing the reader's attention? How are they standing out on the page, among all the other newspaper articles and ads? Each of these is using a different technique. We haven't discussed in class, and it hasn't been mentioned in the reading yet. So give it your best guess. (One main technique for each ad.)