Saturday, January 16, 2010

Project 1 Details

I saw this logo on a construction wall at Sea World…



If you were absent, here's a quick recap:
You missed out on an interesting day. Mostly because we went everywhere, searching for any open classroom with working lights. Then we found typographic horrors in the campus newspaper (3 groups earned a bag of candy—next Friday), and we read a chapter on Logos.

PROJECT 1 LOGO

Specifications: Redesign an existing logo
Colors: Black & white only (sorry, NO COLOR!)
Logo must include type
Logo may include image
Follow guidelines in "What Makes a Good Logo" ppt file (emailed to you)

Remember, when designing logos for the first time, start simple. Don't design 3-dimensional gradient flames coming out of a dragon's nostrils…if you're not a great illustrator or if you're not skilled on the computer yet. RESEARCH RESEARCH RESEARCH! Look at other logos in the same business as the one you chose. What do you like or dislike about them? Sketch out the ones you like, or take a screen capture for reference (how-to instructions below).

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