Screen Captures - How To

1. Hold down keys for Command and Shift, then type 4 (use the 4 at the top of your keyboard).
2. A small symbol with numbers will appear.
3. Starting at the top left corner of the area you want to take a "picture" of, click and drag your mouse down toward the bottom right, then release the mouse.
4. A png file named Picture 1 will appear on the Desktop area of your Mac.
5. Rename the png file and voila! You've just taken a picture (screen capture) of an image on your computer.

Observing Mountain Dew

Mountain Dew has gone through many logo changes. They must have a lot of money to do so. Do you think they've improved on their old look(s)?

Project 1 Details

I saw this logo on a construction wall at Sea World…



If you were absent, here's a quick recap:
You missed out on an interesting day. Mostly because we went everywhere, searching for any open classroom with working lights. Then we found typographic horrors in the campus newspaper (3 groups earned a bag of candy—next Friday), and we read a chapter on Logos.

PROJECT 1 LOGO

Specifications: Redesign an existing logo
Colors: Black & white only (sorry, NO COLOR!)
Logo must include type
Logo may include image
Follow guidelines in "What Makes a Good Logo" ppt file (emailed to you)

Remember, when designing logos for the first time, start simple. Don't design 3-dimensional gradient flames coming out of a dragon's nostrils…if you're not a great illustrator or if you're not skilled on the computer yet. RESEARCH RESEARCH RESEARCH! Look at other logos in the same business as the one you chose. What do you like or dislike about them? Sketch out the ones you like, or take a screen capture for reference (how-to instructions below).

Observing Tropicana

Click here to read how customers were "outraged" over Tropicana's new packaging. Agree or disagree? Comment below.