Tuesday, July 13, 2010

Just another Sale ad?






















Came across this ad in the LA Times. It took up 2/3 of the bottom half of the page. And it caught my eye. Can you figure out why? How many graphic reasons can you name?

5 comments:

  1. Contrast, Bold, Unique, Centered but it still works, not to many colors, nothing is to close to the edge, Bleed, not one thing over powers the other, & I know there is more but that is all I see off hand...

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  2. All your observations are right on. But I'll wait to see if anyone comments before I tell you what made me take a 2nd glance at this ad.

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  3. Right away the arrangement of the word "SALE" catches my eye!

    ~Art Beltran~

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  4. Art, you win! What a unique way of setting such a common word. Yes, the word SALE is what made me do a double-take as I flipped through the newspaper.

    I consider this a successful ad because it made me, the reader, actually read what it was saying. Also notice the large 4 points downward toward the store name Banana Republic. Another observation: look at the 0 in 40. It's most likely an "o" instead of an actual zero. As a designer, you can take such liberties and replace characters to improve a layout's visual effect.

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  5. LOL... Good Times. I thought it was the word sale. I'll learn form it though. I tried to send you a few links a while back. Did you get them? One was for a easy website builder and the other was for some cool effects in PS.

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