Wednesday, June 16, 2010

Detergent doesn't have to be boring

Take a look at this "double truck" (2 facing pages) ad, found in People magazine. Font selection, contrast of type sizes (Fresh Air is much smaller and spaced out), type styles (lowercase Method logo combined with all caps), eye-catching colors.



Open leading and a headline in all lowercase has a casual feel.




Now read the body copy. Click to view larger. All lowercase with periods…gives a fun, non-traditional, almost rebellious feeling. This is emphasized in the written text which sounds young, anti-establishment funny. I just might buy this detergent! 

















Leave a comment. What do you think?
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2 comments:

  1. RaRaRoeyJune 16, 2010 at 4:45 PM

    I really enjoy this ad. I like their approach in attracting a younger crowd. A lot of white space gives us a feeling of clean and order. I also like the photo they used to compare the size of their detergent to the leading competitor Tide. The ad is "frickin" good! :D

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  2. ChrisJune 17, 2010 at 3:23 PM

    The colors are very eye catching. I like all the white space that is used. There not over crowding you with image after image. The method reminds me of Metro (Bus) company. A jug free america will be a better place...

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