Just another Sale ad?

Came across this ad in the LA Times. It took up 2/3 of the bottom half of the page. And it caught my eye. Can you figure out why? How many graphic reasons can you name?

Word Spacing

Came across this layout in the LA Times last month. Notice the tight word spacing between SHAPING and HOW. Super tight but still readable, right? NEVER be content with the way your computer spaces words. Always adjust for the best visual effect!

Keep in mind that a newspaper is being held at arm's length when it's read, so you can actually get away with tighter spacing as shown. Bottom line: the computer typically puts way too much space between words. As a graphic designer, feel free to close the gap!